Data feed-based website generator

Case 1 Problem:

Company ABC wanted to start an online mall using data feeds from companies and posting their products on the web. They started off very small only marketing a small number of products. As they grew and the number of products grew, it was virtually impossible for them to keep all the static web pages current.

Case 1 Solution:

We wrote a program that was able to read in all the data feeds in many formats from many companies. The user told the system which company's feed was coming in. It read the feed based on the name the operator gave it, manipulated the data as needed and automatically create all the static html pages from the template for them in minutes. It also had the ability to generate pages using random products from within a category.